While I’m in LA, I figured I would share the last round of shop display photos from last week’s changes. This one corner of the store, where we have the ladder and the focus is primarily on jewellery, was driving me crazy and just didn’t feel right. So we decided to take everything off the displays and start from scratch, which is often the best way to tackle a “problem” area. We designed it more around a specific colour palette and tried to keep it more minimalistic, especially the ladder, which was getting lost under too many pieces. I’m pretty pleased with the result.
Also, a little funny side note. While I was moving the fox mask up to accommodate the table underneath, I had to hammer in a nail to hold it, within the cutout area in the wall. As soon as I hit the ledge, a flash of light and on went the little light that’s inside. Three more hammer hits beside each of the top lights, and the shadow box that was there from the previous gallery has created the perfect lit display for whatever piece we’re currently coveting.
As Emma mentioned, we had quite the day adding to and reconstructing displays throughout the shop this past week. One thing I’ve wanted to do since opening was create a collage of frames on the front wall, and with our new framed Coney Island prints from Lynsie Roberts, it seemed like the perfect opportunity to put something together. With a mix of gunmetal and white frames, we love how it brings in the girly-meets-industrial feel of the other displays (ie. irrigation pipe racks) and it fills the space and complements the ‘fairy tale’ neon wording perfectly. Oh, and the glitter hanger was the perfect touch.
Yesterday Paige and I decided it was time to update a few of the displays throughout the shop. ”A few” quickly turned into the entire store and before we knew it, it was time to close! We are so excited about the finished product and over the next few days we’re planning to unveil the new shop displays on the blog, starting with the window!
The theme of the window is based around the beautiful strip of brightly coloured confetti by Confetti System. We love how it adds a pop of colour and a whimsical touch to the display.We also knew that we wanted to highlight specific new local labels that have recently joined Bicyclette such as Fieldguided, Sui Generis and Little Fille.
We also couldn’t help but include our new “Fairy Tale” neon sign in the photographs! It is something that Paige has dreamed about for a long time and we are thrilled with the end result! It was custom made in Toronto and designed with Paige’s own handwriting, which makes it that much more special!
Emma
When The Coveteur launched earlier this year, I think it filled a void in our online voyeuristic needs that we never really knew we had. Allowing us to peek into the closets of our style icons and get a glimpse at what is usually kept behind closed doors, it not only displays beautiful images of covetable items, but it also provides a personal story for each piece featured, and is wonderfully curated.
Personally, I love how each and every photo is expertly styled, and blurs the line between home, gallery and retail space. It’s one of the things that is very important to me at Bicyclette, creating a unique shopping environment and merging various aspects of merchandising, display and decor. This is eye candy at it’s finest.
I could probably do a blog post outlining my favourite photos from each and every closet they explore, but the last two featuring Meritt Elliot and Emily Current spoke to me especially, with their feminine influences, vintage inspiration and attention to details.
[images via The Coveteur]
Last week we did some serious remerchandising in the shop, designing a few new displays and rearranging everything for a fresh new perspective. Sometimes it feels so good to do a complete overhaul and start from scratch, and with the new props that I had found at the antique market, it was the perfect time. I’ve been really drawn to pale blushes, warm ivories and anything with lacy details, so that’s where this display began, and it evolved into a girly showcase of all things feminine. Nothing wrong with that! Since these photos were taken last week, there have been a lot of changes, as items sell out and pieces are rearranged, but the idea is still the same.

The wooden crate was completely rearranged, showcasing the antique radio (which I'm still in love with), the mini Eiffel tower and a new silver patterned teacup. Added glitter hangers dangling from the bottom, which are perfect for displaying jewellery.

Pretty indicative of the colour palette we're craving right now. Lots of texture and layering of neutrals with warm accents.

Lace on lace, adorned with a fabric flower (which seems to go with everything). Whimsical and shamelessly feminine.

Layering tanks and a new (vintage) travel case. Pretty nail colours and bow details.

More lace, vintage pumps and other accessories to finish off any ensemble.

Our favourite woven satchel from Deux Lux, in a warm neutral hue that's perfect for the summer.
This past Friday, Corrine (of Biko) and I took the morning to head up to The Junction here in Toronto, and hunt for treasures for the shop, looking for display props and anything else that caught my eye. I found a few odds and ends, and fell in love with the old marquee letters that were at Metroplis Living, specifically the giant ‘E’. Sure, a ‘B’ for Bicyclette might seem more relevant, but I loved the shape of the letters, and the fact that would function as impromptu, creative shelving in the shop. There’s something about the industrial nature of it, and the scale of it as a display piece.
I left without purchasing it, encouraging myself to think about it and make sure it was perfect for the shop. I’ve been asking everyone what they think of it, and had a few people comment that they think it’s a little odd to display an ‘E’ in the shop, when it has no relevance to the name of the shop. Personally, I don’t think that matters, and I’m still seriously considering returning for it. But I need your help, and I’m curious what your opinions on it are? Be honest. I love it, but I want it to be perfect.
So the question is: To ‘E’ or not to ‘E’?
[photo cred: corrine]
We have been very busy at Bicyclette HQ unpacking all of the new merchandise and displaying it throughout the shop. Here is a sneak peek of some of our new items and display features.
Check back tomorrow for specific outfit ideas to inspire your spring/summer wardrobe. Enjoy!
Emma
Perhaps it’s an extension of my recent acquisition of cake stands and various other baking-oriented display props, but I’m really loving these glass domes, as used in this table stying for the ‘Decorate’ book launch at Liberty.
Time to get creative.
[images via decor8]
A neon sign is pretty high on my covet list for the shop, as first mentioned here, but I have yet to settle on a particular phrase and style. After finding the two images below, I’m thinking that I might be partial to the script font over the simple, all caps block letters. Oh, decisions.
[images: Elle Decoration via Radkat]
It’s been a long weekend at the shop, with late nights and early mornings and a few new changes and DIY projects implemented, but I couldn’t be happier with the update. I found an old crate a few weeks ago at Smash in The Junction, and have been itching to put it to use as a display shelf, which we finally were able to do, as well as putting up the third fitting room curtain and adding a few details in there to make the shopping experience that much better. I’m loving that the shop is such an ongoing project.

The new crate, which replaced the mirror that was hanging there. Love the rustic element it brings and the height it adds

Whitewashed inside, featuring a few key accessories.

Tiny glass case, customized with Bicyclette's textured wallpaper and housing new Lauren Elan earrings

Blue and orange-red, a pretty perfect combination featuring a few of the new Butter London polishes

Pink, gold and tiny florals, for when you need a touch of feminine

And a few of our favourite brights, offset by the most perfect neutral tones




























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