I thought it was about time that I dedicated a post to bicycle fashion, and what better day than on an “inspired” Wednesday? Since I’ve began this journey, I’ve often been asked the question, “why bicyclette?”. Coming up with a name is something that I find extremely difficult. It’s a very personal process, and it is really the beginning of the brand definition and identity process. You need something that is lasting and something that speaks to you. I’m not sure exactly where the name bicyclette came from or why I was so drawn to it, but it speaks to me. I remember traveling to the Netherlands when I was younger to visit family and explore my heritage, and finding so much inspiration in the gorgeous, effortlessly chic women on bicycles in every city.
I still get questions inquiring as to whether I’m selling bikes, which I find somewhat amusing. I know not everyone will agree with my choice, but to me, there’s a story behind it and a meaning that I believe evokes the spirit of the brand I am trying to create.
Awhile ago I came across Copenhagen Cycle Chic, which is a blog that is dedicated to street style incorporating bicycles. Voila! – perfect inspiration. Another, more recent discovery is Riding Pretty, whose blog name I love, and is “dedicated to all the girls in the world who want to ride pretty on a bicycle”. Sounds just about right to me!












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