brand spotlight: reader’s request
On Saturday (I think?) I mentioned that I would be looking for some input on brands today. So that’s what I’m going to do. I’ve made a few recent business decisions in regard to bicyclette as of late, with the main one being to open a small online store prior to the street front store opening. This will be an opportunity to expand my online presence, connect with potential customers more, and focus more on building the brand image before the doors are open. As a Canadian customer, I often find myself wanting to order from stores and brands online but run in to one huge problem repeatedly: cost of shipping from outside of Canada. Whether everything is laid out from the beginning or you get stuck with an unexpected charge upon delivery, it’s not fun to pay double the price of an item just to have it sent to you. So what I want to do is bring you some lines that are currently hard to find in Canada, and offer them to you without the ridiculous shipping charges.
As mentioned before, I will be attending the trade shows (Magic and Project primarily) in Las Vegas in February, and while there, will both be scoping out brands for the store as well as doing some buying for online.
Here’s a sampling of some that I’ll be looking at:
Wildfox Couture
Free People
Trash & Luxury
Frug
Mink Pink
Jeffrey Campbell
What I want to ask you is what brands would you like to see? Are there certain lines that are difficult to find or obnoxious to order?
This online store will be mostly about learning more about my customer and what they are looking for, so this is your chance to share your input!
I’d love to see some Cheap Monday t-shirts. They sell the jeans all over the city but I haven’t found their nice large print tees anywhere.
@Wes Bos
Perfect. I will look into it!
I would love to see some new jewelry brands. Really unique pieces that aren’t from H&M, Forever 21 or any of those fast fashion retailers and have a story behind them.
You could organise a focus group with some friends, friends of friends and other aquaintances that fit your target market and bring tham all together in one place to brainstorm brand ideas. Tempt them with some cake!
I would love all of these! Especially Wildfox and Jeffrey Campbell which I have also searched high and low for on the internet with low shipping fees to Canada. I’ll have to peruse the vendors that will be at Magic and Project (can you provide a link) but I would love to seen Shakuhachi which is another Aussie Brand http://www.nylonmag.com/?section=article&parid=3992. Open soon!!
yay for jeffrey campbell! they’re so hard to find here. i also have a hard time finding the dolce vita styles in toronto that they have on their website.